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John has been within the communications trade since graduating from Inventive Communications at Pink River School in Winnipeg in 1992. He launched considered one of Canada’s first digital-only native information websites known as Winnipeg First in 2007, which led to a protracted stint as a digital editor with the Winnipeg Free Press. In 2012 he joined Bankless Instances because the managing editor, later turning into president and CEO. He and the opposite co-founders of Bankless Media Inc. accomplished their sale and exit in August of 2021.